solutions
One step, three steps, or more—creativity knows no bounds.
Creativity comes in many shapes and forms, and it's all about uncovering solutions that fit the goals, budget, timeline, and tech. Whether it's a single step or a complex process, we’ll navigate the path together and deliver creative solutions you can count on.
strategy.
Strategy is never one-size-fits-all. It’s about researching the past, understanding your audience, evaluating best practices, and keeping an eye on emerging trends. With this in mind, together we will develop tailored solutions that hit the mark every time.
time | scope | budget | resources | technology | goals
design.
Understanding competitors, history, and key players while focusing on your target audience—both internal and external. From there, we clarify goals, harness the right tech, and generate ideas to drive success, all while keeping the big picture in mind.
results.
Believe in blending strategy with intentional, creative communication. By focusing on quality, we ensure your users know exactly what choices they have, no matter the platform. The goal? Seamless, high-quality interaction.
My approach covers all the bases: research, branding, writing, programming, and constantly seeing through both the client's and the customer’s eyes. Results may surprise or disappoint, but metrics (ROI, KPIs, etc.) give us a clear view of success—and how to optimize along the way.
Zimmer
In partnership with businesses, I’ve delivered over 40 e-learning projects covering orthopedic education (think trabecular metal, rods, hips, knees). These modules featured visuals, animations, 3D renderings, and more—all in line with company guidelines. We brought complex learning to life within budget and always kept scope changes front and center before they derailed the process.
Years: 2008-2013
As the project manager and in some cases the designer, I ensured proper learning principles were applied to a college-level education. The modules comprised theme, branding, voiceover, movement, entertainment, and knowledge checks. These were completed within budget or addressed with scope change discussions.
Industry: e-Learning
Following the goals/outcomes, developing education for professionals, and understanding the depth of seasoned orthopedic surgeons, sales teams learned about procedures and understood their limitations.
Tools: Articulate, PowerPoint, Word, Excel, Adobe Flash, CSS, Adobe Audition, Adobe Photoshop, Adobe Illustrator, Harvest, Basecamp
LeadersRPMShop.com
Executed a goal that included branding, logo design, templates, brand guide, functionality rules, and technology partners, adapting to growth, offering opportunities, and building benefits.
Creative campaigns, seamless execution.
From 2-day shipping and international orders to special rewards and email drip campaigns, we crafted tailored marketing strategies to engage customers and increase sales. And yes, we always kept it fun and focused.
Year: 2015-2021
With growth comes challenges: shipping in a timely manner, growing positive ratings, customer service addressing requests after hours, getting unique items, handling returns, developing scammer processes, same-day pickup, international rules and restrictions, and marketing this e-commerce shop. We constantly evaluated metrics and reviewed what levers to pull, all to create the best price with margin.
Industry: e-commerce
After success with adding Amazon, building internal processes, and updating technology, creating our solution was a natural progression.
year: 2015 2021
market: eBay eBay
Amazon
Walmart
Sears
Big Commerce
items: 7000 4,000,000
revenue: $1.7m $58m
Tools: Shopify, Big Commerce, Channel Advisor, Authorize.net, PayPal, Amazon Pay, SignifyD, ZenDesk, Klaviyo, Ship Station, USPS, UPS, Meta, Google Ads, and 5-Star Reviews
Carefree Boat Club
of Unsalted Lakes
As a new concept in West Michigan, Carefree Boat Club introduced the gym club model to boating. There are over 150 franchise locations. Members pay an initiation fee and monthly dues to use the boats in 1/2-day increments at their home locations and worldwide.
Year: 2022-2024
The company needed to be created as an LLC, with a brand, accounting system, phones, computers, website, SOPs, cashiering, boats, and employees. Powerpoint presentations, PDFs, process checklists, membership forms, boat check-out forms and more were all created to supplement the member's website and app for checking out boats.
Industry: Boat Club Membership
Campaigns with audiences were identified, and budgets were spread across the seasonal peaks. The development included creating billboards, Google Ads, banners, flags, postcards, social posts, ads, and videos. Two years, two locations, seven boats, and 35 paying members later, the franchise continues to grow.
Tools: Basecamp, HubSpot, Grasshopper, Stripe, QuickBooks, WordPress, DocuSign, Facebook, Instagram, Google Ads, Google My Business, Adobe Rush, InDesign, Illustrator, Google Sheets, Google Ads, Google Docs, Google Meet, Calendy
Client Stories
These are samples of large project overviews. Execution can be found throughout the site.