about...
A Fortune 500 Journey—From the Inside Out.
I’ve had the unique opportunity to work IN a Fortune 500 company, collaborating with global teams to achieve a unified vision. I’ve worked ON marketing teams with writers, photographers, designers, and department heads, where creativity and strategy met daily. I’ve also worked FOR Fortune 500 companies in smaller, agile teams tasked with achieving big goals. As the LEAD marketing director for a group of dealerships, I owned the marketing strategy, ensuring every campaign hit the mark.
Advising Small Businesses: Big Ideas for Local Success.
In Kalamazoo, I rolled up my sleeves to help small businesses develop strategic marketing plans, advertising campaigns, and project management solutions. I created both print and digital designs, built brand identities, and guided businesses to success with personalized, effective communication.
Tailored Communication, Tangible Results.
I craft messages that resonate and drive results. It's all about delivering the right communication for the right audience.
Shaking hands/trunks with elephants.
I’m left-handed, and I even use my mouse on the left side. This sometimes makes it hard for others to figure me out, but I see it as a superpower. I’m both creative (left-brained) and analytical (right-brained), which means I can easily shift between coming up with bold ideas and breaking down the numbers. I’ve worn many hats and adjusted to different roles—because why limit yourself?
Embracing AI: The Future is Now.
AI is a game-changer. Have you explored Adobe Firefly yet? It’s a blast! While it opens up exciting new possibilities, I also understand the importance of balancing innovation with caution, especially regarding legal or regulatory guidelines. I'm excited about how AI will shape the future of consumer behavior, and I'm ready to ride that wave while following the rules.
A Little About Why You'll Love Working With Me.
I recently came across a meme that said, "Gen X: The only generation that became 30 at 10 and is still 30 at 50." It’s a great joke I’ve identified with! I love 80s movies, sing along to alternative music, and believe in the mantra, “Don’t sweat the small stuff.” (Trust me, it works.) I’m also a Star Wars fan, and I see that QuarkXPress and InDesign have differences. But what’s important? I’m always learning. I don’t plan on slowing down anytime soon. I’m excited to make the next opportunity the best yet.
Personality Tests and Me.
I’ve taken my fair share of personality tests, and while my numbers-driven side of me sees their value, my creative side knows I’m more than five keywords. Here’s a glimpse into the results:
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Gallup StrengthsFinder: Learner, Achiever, Arranger, Responsibility, Maximizer
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DISC: Steady Relater (S) and Cautious Thinker (C)
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16 Personalities: ENFJ - Protagonist
Hobbies and Lifelong Learning.
You’ll find me listening to audiobooks during long drives when I'm not working. For shorter trips, I’m in my second year of bingeing MasterClass classes. From cooking to leadership, I’m constantly soaking up something new.
the elephant(s) in the room
Let's talk about the elephants in my room.
Designer/Artist
digital, traditional, presentation, print, communication, icons, branding, logos, infographics, charts, sketch, layouts, guidelines, color theory, typography, and best practices
Project Manager
planning timelines, ghant charts, budgets, risk factors, identify scope, building relationships, identifying technology and tools, following strategies, providing deliverables, documentation, reporting on ROI and KPIs
E-comm Analyst
online retail sales, establishing margins, covering shipping and credit card charges, forecast trends, evaluate product quantities, identifying popprotunities, analyzing data for growth
Marketer
research competition, develop strategies for growth, create budgets , damage proof economic changes, develop campaign plans, gathering the right teams, insure success by identifiying ROI or KPIs
Advertiser
identify the peramiters, choose the correct channels, target audience and geographic areas, design the creative, wording/visuals/ movements/action to be taken
past roles
